5 ALIVE Activation Promo (Full version)

5 Gum are set to launch an activation that will push their brand further with the 5 Alive campaign. A set of dancers will be roaming the city creating a buzz around the brand, and distributing the Chewing gums to the public in Pubs and Clubs. This film is the online Promo that launched the campaign.

Client: Tribal DDB
Brand: 5 Gum
Creative Director: Arz Azar
Client service: Cynthia Wong
Music & Audio Production: Khaled Hamdy khaledhamdy.net
DP/Edit/Director: Sherif Mokbel